Times Square, New York City, USA

Times Square is a major intersection in Manhattan, a borough of New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. The Times Square area consists of the blocks between Sixth and Eighth Avenues from east to west, and West 40th and West 53rd Streets from south to north, making up the western part of the commercial area of Midtown Manhattan.

View of Times Square, New York City

Formerly named Longacre Square, Times Square was renamed after the Times Building (now One Times Square) in April 1904. Times Square, sometimes known as the "Crossroads of the World," has achieved the status of an iconic world landmark and has become a symbol of New York City. Times Square is principally defined by its spectaculars, animated, digital advertisements. The intersection of Broadway and 42nd Street, at the south-east corner of Times Square, is the Eastern Terminus of the Lincoln Highway, the first road across the United States of America.

Looking south towards One Times Square (center) from Duffy Square at the intersection of 7th Ave. (foreground, left) and Broadway (foreground, right).

Times Square is the site of the annual New Year's Eve ball drop. On December 31, 1907, a ball signifying New Year's Day was first dropped at Times Square, and the Square has held the main New Year's celebration in New York City ever since. On that night, hundreds of thousands of people congregate to watch the Waterford crystal ball being lowered on a pole atop the building (though not to the street, as is a common misconception), marking the new year. It replaced a lavish fireworks display from the top of the building that was held from 1904 to 1906, only to be outlawed by city officials.

Beginning in 1908, and for more than eighty years thereafter, Times Square sign maker Artkraft Strauss was responsible for the ball-lowering. During World War II, a minute of silence, followed by a recording of church bells pealing, replaced the ball drop because of wartime blackout restrictions. Today, Countdown Entertainment and One Times Square handle the New Year's Eve event in conjunction with the Times Square Alliance.

View of the northern part of Times Square, with the Renaissance New York Times Square Hotel (Two Times Square) in the center.

A new energy-efficient LED ball, celebrating the centennial of the ball drop, debuted for the arrival of 2008. The newest ball, which was dropped on New Year's Eve (Wednesday, December 31, 2008)[1] for the arrival of 2009, is larger and will become a permanent installation as a year-round attraction, being used for celebrations such as Valentine's Day and Halloween.

The theaters of Broadway and the huge number of animated neon and LED signs have long made them one of New York's iconic images, and a symbol of the intensely urban aspects of Manhattan. Times Square is the only neighborhood with zoning ordinances requiring building owners to display illuminated signs. The density of illuminated signs in Times Square now rivals that of Las Vegas. Officially, signs in Times Square are called "spectaculars", and the largest of them are called "jumbotrons."